SEO for an Auto Repair Website
About the project
- Site type
- Service website
- Niche
- Full-service auto repair and maintenance
- Location
- Kyiv, Ukraine
- Language versions
- Ukrainian, Russian
- Domain age
- 8+ years
- Engagement period
- Ā āā Ā 1 year, 2 months
Key result
Organic traffic grew 4.8Ć in a year, and the share of commercial keywords in Googleās TopĀ 10 rose fromĀ 3%Ā toĀ 48% (UA) and fromĀ 8%Ā toĀ 38% (RU).
Results over time
Clicks and impressions from GSC over the course of the project (Ā āā Ā )
Organic traffic from GA4 (users from Organic Search) over the course of the project (Ā āā Ā )
Organic traffic (Google Analytics 4, users from search engines)
4.8Ć increase (+381%)
Google rankings of commercial keywords (Ukraine), ā
| Language | Top 3 | Top 10 | Top 30 |
|---|---|---|---|
| UA | |||
| RU |
% ā share of keywords from the tracked set that fell into the given range on the snapshot date.
Detailed breakdown
Problem
The client wanted to bring its priority services into Googleās top results, lift overall rankings, and improve the siteās UX/UI. The site had a large amount of content built up over the years but wasnāt realizing its potential because of a number of problems:
Technical
- Incorrectly configured RU/UA language versions (hreflang, HTML lang attribute)
- Incorrect canonical tags
- Internal links to services went through a 302 redirect, and the pages themselves had non-human-readable URLs
- A chaotic H1āH6 heading structure and no key structured data (schema markup)
- Other technical errors, including problems with meta tags, the XML sitemap, and site functionality (buttons, forms)
* ā the situation was complicated by a custom admin panel: some fixes required non-standard solutions, and others required changes to the admin panel itself.
On-page and UX/UI
- Weak templates for the core page types, with no pricing section, customer reviews, FAQ, internal linking sections, etc.
- Several important supporting pages were missing (Contact, About Us, Warranty, Our Work, etc.)
- General usability problems that also required a partial redesign of the site
Solution
- Competitor and site structure analysis, with suggestions for expanding the site
- Technical and usability audits to identify growth opportunities
- Fixing high-priority technical errors
- Parallel on-page optimization: writing copy, working on meta tags, and creating new pages
- Off-page optimization: placing links to the site on third-party websites
- Submitting pages that werenāt showing up in search for reindexing through the Google Indexing API
Result
After the technical errors were fixed, existing pages were optimized, and new pages were added, the site started getting indexed and ranking better. Organic traffic grew, along with the share of commercial keywords in the TopĀ 3, TopĀ 10, and TopĀ 30 in both language versions.